Amitie Handwovens:
Brand Launch
Results:
Within one year they were selling wraps to Canada, Iceland, and Europe in addition to the United States.
By creating passports that went with each wrap, they began accumulating stories of each child wrapped within it which generated community engagement, loyalty, and emotional connections with their core audience.
Problem:
Amitie Handwovens was ready to launch, but had no business plan, operational systems, or marketing plans in place.
Solution:
Creation of operational systems including a business plan, accounting and invoicing systems, logo design, order fulfillment, and supply chain sourcing.
Roll out of a marketing strategy that focused on the grass roots, handmade, authentic nature of the brand identity.
Multi faceted organic social media strategy to engage core audience
Creation of packaging and enhancements that made the company one of the most exciting to order from.
Used community trends to create “wrap passports” that sold with each baby wrap. The members of this community often engaged in sending their baby wraps to other caregivers around the world and wraps were often sold but kept track of within the community.
