Problem:

A talented but new to the industry horse trainer was having trouble scaling his business above four client horses per month.

Solution:

• Website creation

• Comprehensive social media strategy

• Public relations and local newspaper attention

• Local and national event participation

• Strategic partnerships with large companies in the industry for sponsorship and collaborative exposure.

Results:

Within one year the business was operating out of a 20+ stall barn with a full training roster. In 2008 they did a European clinic tour, and by 2011 they had secured multiple sponsorships, participating in nation-wide competitions, and receiving horse training clients from all over the United States.