Problem:

Art of Skincare hadn’t updated their product pages since the early 2010s and the current layout was outdated, hard to digest, and didn’t portray brand value.

Solution:

• Incorporation of high end photography for each product, along with a custom infographics.

• Creation of customized recommendation block, personalized for every product in the store. This way the skincare professionals at Art of Skincare could curate meaningful recommendations.

• Utilization of custom product attributes to pull out key purchasing details like primary concern and skin type in very clear bullet points.

• Layout changes to utilize the blank space on the page. This change created a more user friendly reading experience on both desktop and mobile.